Laura Barnard

The IMPACT Driver Framework: Shift from Tactical Execution to Strategic Leadership

Abstract: Driving real business impact isn’t just about delivering projects—it’s about ensuring the value you create is undeniable, recognized, and rewarded by stakeholders and leadership. To elevate your influence and drive the right conversations at the right level, you must measure success in a way that directly connects to business outcomes, not just project outputs.

This hands-on, interactive workshop will take you through the IMPACT Driver Framework, a game-changing system for aligning your work with strategic priorities, optimizing execution, and securing executive buy-in. Through a series of fast-paced, high-value exercises, you’ll learn how to reframe success in terms that matter to leadership, simplify execution for maximum efficiency, and craft compelling messages that drive action.

You’ll apply what you’ve learned in a paired practice exercise, refining how you position yourself as a strategic business partner—ensuring your IMPACT is clear, recognized, and rewarded at the highest levels.

Key Takeaways:

  • Make your value clear and measurable so stakeholders recognize and reward your contributions
  • Shift from outputs to outcomes and track success in a way that gets executive attention
  • Optimize execution by eliminating unnecessary complexity and streamlining solutions
  • Lead change with confidence by bringing people along in the transformation process
  • Master high-IMPACT communication using the Five-Step IMPACT Communication Framework
  • Position yourself as a strategic partner to boost your influence, credibility, and career trajectory

PMI Talent Triangle: Business Acumen 1.0 and Leadership .5

Biography: Laura Barnard, PMP, Prosci, CAL, IES, Author, International Keynote Speaker, Trainer, and Business Advisor. For nearly three decades, Laura Barnard has spearheaded efforts to unleash the power of effective project management to help organizations rapidly achieve higher returns on investment for their strategic goals. Her company’s groundbreaking IMPACT Engine System empowers organizations to drive transformational outcomes aligned with their vision with unprecedented speed and measurable business IMPACT. You can read more about this system in her new book, The IMPACT Engine.

Laura’s nonprofit, Project Management for Change, is on a mission to elevate the profile of the project management profession while changing the world for the better one project at a time.

In 2021, Laura was named World PMO Influencer of the Year by the PMO Global Alliance (now part of the Project Management Institute). Some of her other accomplishments include: Author, The IMPACT Engine; 2021 World PMO Influencer of the Year, PMOGA; Founder and CEO of PMO Strategies; Host of PMO Strategies Podcast; Host of IMPACT Summit; Co-Founder of International PMO Day; Co-Founder & President, Project Management for Change, nonprofit.