Presentation: Managing by the Numbers: Using ROI to Lead a Federal Training Redesign Project
Abstract: Redesigning a federal training program is challenging, especially with compliance, workforce readiness, and budget constraints. Learn how the U.S. Patent and Trademark Office used the Phillips ROI Methodology to manage the Supervisor Certificate Program (SCP) redesign. Discover how ROI guided success metrics, stakeholder expectations, design decisions, and investment justifications. Attendees will learn to integrate ROI principles into planning, execution, and evaluation phases for alignment with organizational goals, cost control, and measurable results. Ideal for project managers, training leaders, and government professionals seeking effective evaluation methods.
Key Take-Aways:
- Using the Phillips ROI Methodology for project management helps in guiding planning, decision-making, and resource allocation throughout the training redesign process, not just post-training evaluation.
- Align training with strategic goals by setting success metrics, such as employee engagement, to connect training outcomes with organizational objectives, even when data is limited.
- Learn practical strategies for managing stakeholder expectations, tracking business impact, and making a data-driven case for continued investment in leadership development programs.
PMI Talent Triangle: Ways of Working
Biography: Dr. Bill Brantley is the President and Chief Learning Officer of Brantley Advanced Social Science Applications (BAS2A). In addition, he is a certified Project Management Professional, a certified agile project manager, an accredited professional in business analysis, and is certified in Disciplined Agile. Dr. Brantley was awarded the 2019 Emerging Training Leader by Training Magazine and is an IPMA-HR SCP, a Certified Professional in Talent Development, an ROI-certified professional, a certified data scientist, and a Certified Professional in Training Management. He has completed over 200 hours of coaching training from the Neuroleadership Institute, the American Confidence Institute, emotional intelligence coaching, and the Global Team Coaching Institute. Dr. Brantley is an adjunct faculty member for the University of Louisville (24 years) and the University of Maryland (11 years). Strategic Career Reinvention: Use a Unique Strategy to Create a Fulfilling Career at Any Age (2022), The Persuasive Project Manager: Communicating for Understanding (2019), and Four Scenarios for the Future of the Federal Government: Collected Essays on Transforming Government(2019). Dr. Brantley has also created nine award-winning Massive Open Online Courses (MOOC) on project management communication and digital transformation for the University of Maryland’s Project Management Center for Excellence. His courses have ten thousand students worldwide.
