{"version":"1.0","provider_name":"2026 PM Symposium","provider_url":"https:\/\/pmsymposium.umd.edu\/pm2026","author_name":"carly","author_url":"https:\/\/pmsymposium.umd.edu\/pm2026\/author\/carly\/","title":"Mastering the Project Narrative: Storytelling as a Strategic Leadership Skill - Ward and Cuppernull - 2026 PM Symposium","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"65FpaCUJBl\"><a href=\"https:\/\/pmsymposium.umd.edu\/pm2026\/session\/mastering-the-project-narrative-ward-cuppernull\/\">Mastering the Project Narrative: Storytelling as a Strategic Leadership Skill &#8211; Ward and Cuppernull<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/pmsymposium.umd.edu\/pm2026\/session\/mastering-the-project-narrative-ward-cuppernull\/embed\/#?secret=65FpaCUJBl\" width=\"600\" height=\"338\" title=\"&#8220;Mastering the Project Narrative: Storytelling as a Strategic Leadership Skill &#8211; Ward and Cuppernull&#8221; &#8212; 2026 PM Symposium\" data-secret=\"65FpaCUJBl\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/pmsymposium.umd.edu\/pm2026\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/pmsymposium.s3.amazonaws.com\/wp-content\/uploads\/sites\/14\/2026\/02\/17112919\/Ward_Cuppernull_Featured.jpg","thumbnail_width":2111,"thumbnail_height":1187,"description":"When asked to identify barriers to innovation on their project, almost nobody says, \u201cMy own inability to communicate gets in the way of our project\u2019s success.\u201d And yet\u2026 Good project managers have a solid handle on the technical and financial details of their projects, but the best PMs tell their project\u2019s story in a way [&hellip;]"}