Bruce Gay

Paper and Presentation: Design Thinking & Project Management

Abstract: Design Thinking has emerged as a major trend for how innovative organizations and teams are approaching problem-solving. Is Design Thinking another business fad? Or is it a useful tool that Project Managers can employ in a more flexible, discovery-driven world? This presentation explores the intersection between Design Thinking and Project Management and identifies the pitfalls and benefits of incorporating design on projects.

The presentation will include case studies to show concretely how to integrate design methods and Design Thinking into projects with lessons learned and unique outcomes.

At the conclusion the presentation, participants should be able to describe the benefits of incorporating design methodologies on projects for increased customer alignment and business impact.

PMI Talent Triangle Skill: Technical Project Management

Biography: Bruce W. Gay, PMP, has over 20 years of experience managing programs and customer relationships across healthcare IT, telecommunications and defense industries.

Currently a Senior Program Manager at UPMC Enterprises (the commercialization arm of the University of Pittsburgh Medical Center), Bruce manages a multi-million dollar program to develop the next generation of Radiology Informatics systems. Over the past decade, Bruce has managed creative teams that incorporated UX Design & Design Thinking methodologies into their product development processes.

Bruce shares his experiences and ideas around Design Thinking on twitter as @brucegay