Enhancing Agile with Design Thinking – Pamela Armstrong

9:45 am -10:15 am

Thursday, May 9, 2019

Prince Georges #1211

Paper Title:

Enhancing Agile with Design Thinking


Today’s emphasis on stakeholder engagement and customer experience underlines the importance of understanding their real needs. While scrum and design thinking methods are both built on a foundation of satisfying the customer, they differ significantly in how to decide what the best solution is. In scrum, the focus is often on functions and features and not on understanding the true needs of the customer. Design thinking provides techniques for deeply understanding the customer, gaining stakeholder insights, finding the right problem to solve, and creating customer-centric solutions.

This presentation highlights the similarities and differences between scrum and design thinking, and demonstrates how design thinking can be effectively combined with scrum to develop superior products. It introduces specific techniques for customer discovery and problem definition, recommends best practices, and presents a process for successfully integrating design thinking into scrum. Together, these methods can help us create better products, reduce risk, and ultimately improve customer satisfaction.

PMI Talent Triangle: Strategic and Business Management


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