Small Steps, Big Impact: Managing Incremental Improvements Without Agile – Urusky
Abstract:
Delivering meaningful website improvements without a redesign—or an agile framework—can feel impossible in an agency setting. Clients often act as their own product managers, controlling priorities, timelines, and approvals. This presentation shares strategies for achieving incremental digital progress within non-agile, client-led environments, where flexibility must coexist with structure.
You’ll learn how to introduce agile-inspired thinking—such as iterative planning and prioritization—into a waterfall framework that better fits the realities of agency-client collaboration. We’ll explore practical methods for keeping projects moving forward: establishing a stable foundation, identifying high-impact opportunities, and balancing technical constraints with business goals.
Drawing from real-world experience, including Interactive Strategies’ partnership with National Association of Real Estate Investment Trusts on Reit.com, the session illustrates how clear communication, defined decision paths, and strategic pacing can deliver steady improvement without the need for sprints or a full rebuild. Attendees will walk away with a framework for driving ongoing website evolution that respects both client process and project momentum.
PMI Talent Triangle: Ways of Working
