Presentation: PMO as the integration agent in Product Lifecycle Management: bridging the gaps across the phases of product lifecycles
Abstract: As organizations have become increasingly driven by product-led strategies to fuel growth, collaboration between product management and project management has received significant attention. The focus of this collaboration often revolves around projects for New Product Development and Introduction to the market. In this presentation, we explore the role that the Project Management Office (PMO) plays in the integration of the responsibilities of these functions throughout the entire product’s lifecycle from development, growth into maturity, and decline. Multiple factors impact the length of each phase of a product’s lifecycle, driving decisions to develop new products, implement changes to existing products, or discontinue products. PMO plays a key role in Product Lifecycle Management by bridging the gaps among the phases of different products’ lifecycles and ensuring alignment and continuity in the execution of activities throughout each phase. Focus is dedicated to bridging phases from the innovation funnel to development, and from decline to product discontinuation phases, with alignment of the introduction of a new product to ensure an optimal stream of revenue and continued customer satisfaction.
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Biography: Marina Prasek, PMP is the Director of Project Management at MaxCyte, with responsibility for Product Lifecycle Management projects, processes, and portfolios. Prior to joining MaxCyte, Marina was Senior Manager of Program Management at Thermo Fisher Scientific, where she was responsible for portfolio and program management of New Product Development projects.
Before Thermo Fisher Scientific, Marina held positions of progressively increasing responsibility at Mettler-Toledo AutoChem, culminating in becoming the Global Project Office Manager. She led the development and market introduction of several new products and was the owner of project management processes, championing improvement initiatives and developing and delivering training workshops on Product Lifecycle Management (PLM).
Marina held roles in product management at Smiths Detection, where she managed lifecycle, development, and integration of analytical products for the defense market. Before joining the corporate world, Marina was an active researcher and teacher in academia, and her work resulted in several publications.
Marina has a Laurea of Doctor in Chemistry from the University of Genova, Italy. She specialized in Organic and Physical Chemistry and furthered her knowledge in analytical instrumentation in her post-doctoral research work. She also earned her Certificate in Operations Management from Cornell University.
